Updated: Tuesday, 09 Nov 2010, 10:30 AM EST
Published : Tuesday, 09 Nov 2010, 10:30 AM EST
Fred Lavner, the founder of RetroPhilly.com and President and CEO of B4 Apparel, is launching a line of products targeted at local baby boomers.
Lavner was on Good Day to talk about the hundreds of unique Philly items for sale on his site.
RetroPhilly.com is the first online boutique dedicated to past and present icons of Philadelphia and the Jersey Shore.
RetroPhilly.com recreates some of the greatest memories of the "good old days" on novel tees, fleeces, hats, bags, pop art and other one-of-a-kind items.
The current big sellers on the site are T-shirts featuring TV icons like Sally Starr and Jerry Blavitt.