Updated: Wednesday, 11 Jan 2012, 3:58 PM EST
Published : Wednesday, 11 Jan 2012, 3:50 PM EST
Denver Broncos quarterback Tim Tebow is in a new ad campaign for an old-school underwear company.
Jockey has debut an ad campaign starring Tebow, the hard-playing, hard-praying football star who is becoming the most talked-out player in the NFL.
In the ad spot, a shirtless Tebow walks into an empty lockeroom. But he's not shirtless for long as he put on a Jockey T-shirt.
Tebow then smiles and walks away.
"We support you in more ways than one," the company says in its tagline.
A bigger ad on the Jockey.com Web site features a more of a shirtless Tebow in a picture that says, "Playoffs. It's Tebow Time."
It’s all a promotion from Jockey that promises to give away up to $1 million in prizes if the Broncos win the Super Bowl this year.