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Updated: Tuesday, 09 Nov 2010, 1:05 PM EST
A new national study shows that people were more likely to vote for Sarah Palin for President after watching a TV ad featuring her.
The study was conducted on November 4, by HCD Research using its MediaCurves.com® website. It polled 1,681 self-reported Democrats, Republicans and Independents, and it revealed that all parties were slightly more likely to vote for Palin if she ran for president after viewing a new ad.
The ad was produced by SarahPAC, a political action committee that focused on mobilizing conservative women.
Democrats increased their support from 12% to 14%; Republicans increased their support from 60% to 63%; and Independents increased their support from 27% to 28%.
Respondents were also asked to rate Sarah Palin based on various personal attributes. After viewing the ad, all parties increased their likeability and believability ratings.
But 34% of Democrats and 38% of Independents reported feeling skepticism about Palin.
In a recent CNN poll taken after the 2010 midterm elections, two GOP candidates topped President Barack Obama in theoretical election matchups.
Mike Huckabee was ahead of Obama by a 52 percent to 44 percent margin.
Mitt Romney led Obama by a 50 percent to 45 percent margin.
Palin trailed Obama by a 52 percent to 44 percent margin.
Palin gained considerable prestige after the 2010 midterms election because of her association with the Tea Party, but the loss of the U.S. Senate to the Democrats has created a rift within the GOP.
Three candidates supported by Palin won in primary elections but lost to Democrats last week.
On Tuesday, Palin will be in Bucks County speaking at the Plumstead Christian School in a fundraiser.
Palin will not be discussing politics at the event, said Patrick Fitzpatrick, who heads the school.
“She will be talking about Christian education. My hope is she will inspire these students to become leaders for tomorrow.”