Advertise With - FOX 29 News Philadelphia | WTXF-TV

Advertise With Us!


To find out more about our site and advertising opportunities please e-mail Bruce Peltzer at or call (215) 982-5248.

Thank you for your interest in advertising with My Fox Philly. Contact us today to find out how we can incorporate your initiatives in ways that only My Fox Philly can achieve.

My Fox Philly extends the FOX brand to the Internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience. We'll work with your brand to develop customized messages and opportunities to unite with some of television's best properties.

Below are general guidelines for traditional advertising specifications:

Standard Units

Max File Size

Initial  Load



Ad Type

Ad Size



Max Size

Time limits



300 x 250




3 loops / :15 sec

All SWF creative must be submitted with at .GIF or .JPG back up file and must use a clicktag


728 x 90




3 loops / :15 sec

Promo Tile

120 x 90




3 loops / :15 sec


88 x 31




3 loops / :15 sec

Pre/Post roll video

320 x 240




1 play / :30 sec Max

FLV file only (Some stations will only take :15)

Pre-roll Video

    We have the ability to serve both pre and post roll video
    We can link a pre/post roll video with the 728x90 and/or 300x250 on the page but the ratio of video to banner ads served will be roughly 35 to 1.
    All video ads are hosted by our servers, we currently can only track video impressions in our DFP system, we cannot support 1x1 tracking pixels for video impressions; we can send reports at request
    Our pre-roll video ads are non-clickable

Order types
    All ad payment structures fall into one of 2 categories-
    CPM – cost per thousand based of number of impressions consumed
    CPD – cost per day based on the length of time the ad owns a particular ad slot on a page

Rich Media
    Accepted rich media vendors : Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder
    We accept Flash 6,7,8,9 with max file size of 300k
    All ads must be user initiated and must have the same action to close as it was to expand ( Click to open, click to close, OR mouse over to open, mouse off to close)
    Expandable panel must have a visible close button (X CLOSE) 100% of the time located within the expanded panel
    Audio/Video may only be within the expanded panel and may not play automatically (must be user initiated)
    Stop/Mute and Start buttons are required
    Z Index in all Rich Media must be set to 999,999 or lower
    Click tags in SWF files should read –      getURL (clickTag, "_blank");

    We can geo-target by City, State, Zip Code, Area Code, or DMA
    We can target by specific day and/or day-part

    If an ad/order is to be canceled, we need to be notified 14 days in advance
    All ads that are clicked on will create a new window and not take the user away from our website
    We can provide reports to agencies/advertisers out of DFP given a 14 day advance notice description of what they would like included on the report
    Atlas and all Third Party vendor tags are accepted
    All ad tags sent should be e-mailed in an attached text file and not in the body of an e-mail

Powered by WorldNow

330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices