The debate over the most popular team in Philadelphia is over, as far as Google News readers are concerned, as the Phillies are posting a higher Google News score than the Eagles.
The last data from the world’s biggest search site show in overall terms, the Eagles have a slight edge over the Phillies in the past year, in overall Google searches for news, images and products, by a 33-32 score.
The score is calculated by looking at the biggest local sports event in the past year (the Eagles’ playoff loss to the Packers) and ranking each search compared to that event.
But when it comes to interest in just news about both teams, it is the Phillies over the Eagles by an 11-7 score.
Google’s Insights product looks at all activity on Google, for searches, down to the town level.
And historically, the Eagles have ruled the Google roost in the greater Philadelphia area from the Lehigh Valley to the beaches of Delaware.
Going back to 2004 during the T.O. era, the Eagles have an average score of 23, compared with 13 for the Phillies. But since then, the Eagles haven’t won a title, while the Phillies brought home a World Series trophy.
It looks like the combination of the NFL lockout and the Phillies’ strong play pushed the Phillies in front of the Eagles, when it comes to people in our area looking for news stories about both teams.
The kicker for the Eagles is the effect of the lockout of Fantasy Football players.
Since 2004, interest in Fantasy Football in the Philadelphia, by itself, stood at a Google score of 12, almost the same score for all interest in the Phillies.
But in recent years, Fantasy Football has soared in popularity. During the past 12 months in Philadelphia, there was more interest in general searches for Fantasy Football than the Eagles or the Phillies.
However since January, Fantasy Football searches have fallen off the face of the Earth, at least in Philadelphia. From a late December Google score of 29, current Fantasy Football searches are at a score of 3, as of this week.
During the NFL lockout, teams like the Eagles can’t sign players, even players they drafted in April.
The AP says 24 million people now play Fantasy Football in a business that generates $800 million a year.