Shelly Palmer: Feb. 5 - FOX 29 News Philadelphia | WTXF-TV

Shelly Palmer: Feb. 5

Posted: Updated:
MYFOXNY.COM -

The blackout during Super Bowl 47 lasted about 35 minutes and did wonders or advertisers.

Digital marketing done by many companies during the blackout was "fantastic," said tech expert Shelly Palmer.

"There was an awful lot of Twitter in velocity in mass… The Super Bowl ads that were available in preview saw a 600 percent increase in recall. So when people say you skip ads but here you have ads becoming content. Then you had Twitter to the mix and you have people talking about the Brand Bowl, it's pretty impressive."

For more information, visit ShellyPalmer.com.

 

  • Today on Good DayToday on Good DayMore>>

  • That's So Nice! (July 28)

    That's So Nice! (July 28)

    Monday, July 28 2014 12:13 PM EDT2014-07-28 16:13:52 GMT
    Two teens still in college are doing remarkable things to help those less fortunate.Zach Certner of Morristown, NJ, is running an organized sports program for children with autism. Meanwhile, Paige Alenick of Woodcliff Lake, has helped distribute more than 107K toothbrushes worldwide to people in need."We teach kids the basic fundamentals. We give them a chance to be a kid. I just love seeing the smiles on the kids' faces," said Cerner.“We’re working on taking it nationally," said Alenick. "I...
    Two teens still in college are doing remarkable things to help those less fortunate.Zach Certner of Morristown, NJ, is running an organized sports program for children with autism. Meanwhile, Paige Alenick of Woodcliff Lake, has helped distribute more than 107K toothbrushes worldwide to people in need."We teach kids the basic fundamentals. We give them a chance to be a kid. I just love seeing the smiles on the kids' faces," said Cerner.“We’re working on taking it nationally," said Alenick. "I...
  • Anthony Anderson stars in 'Black-ish'

    Anthony Anderson stars in 'Black-ish'

    Thursday, July 24 2014 1:59 PM EDT2014-07-24 17:59:40 GMT
    One of the funniest actors and comedians in entertainment is using his real life as the basis for a new project. Anthony Anderson stars in 'Black-ish,' a semi-autobiographical comedy airing Wednesday nights after 'Modern Family' on ABC. The story line centers around an upper- middle class African American family. 
    One of the funniest actors and comedians in entertainment is using his real life as the basis for a new project. Anthony Anderson stars in 'Black-ish,' a semi-autobiographical comedy airing Wednesday nights after 'Modern Family' on ABC. The story line centers around an upper- middle class African American family. 
  • Hamptons fundraiser for music in schools

    Hamptons fundraiser for music in schools

    Thursday, July 24 2014 12:28 PM EDT2014-07-24 16:28:02 GMT
    Celebrity blogger Perez Hilton is helping get the word out about the VH1 Save The Music Foundation fundraiser in Sagaponack, Long Island on Friday. With funding for music education significantly reduced around the country, the foundation has provided more than $51 million in new musical instruments to 1,900 public schools in more than 192 school districts around the country."
    Celebrity blogger Perez Hilton is helping get the word out about the VH1 Save The Music Foundation fundraiser in Sagaponack, Long Island on Friday. With funding for music education significantly reduced around the country, the foundation has provided more than $51 million in new musical instruments to 1,900 public schools in more than 192 school districts around the country."
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices