Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Sunday, June 16 2013 10:19 AM EDT2013-06-16 14:19:08 GMT
"We're glad to help. The best thing we did was build this thing (Margaritaville) in Atlantic City," Jimmy Buffet took the stage with those words, then started belting out his famous tunes, christening
Jimmy Buffet performed to thousands of people kick starting the summer beach season. His new Margaritaville is part of one resorts plan to appeal to more people.
Saturday, June 15 2013 10:22 AM EDT2013-06-15 14:22:47 GMT
Marching from Love Park to Governor Corbett's Center City office--students, teachers, parents and members of the faith based community chanted the words they held up on one of their signs: "SOS: Save Our
Philadelphia City Schools is facing a $300 million dollar deficit. Marchers took their message to Governor Corbett's office, hoping the district will be fully funded
Wednesday, June 19 2013 10:14 PM EDT2013-06-20 02:14:32 GMT
At approximately 2:45pm Wednesday afternoon, a bank robbery occurred at the National Penn Bank on E. High Street in Pottstown, PA. Police have captured three of the fours suspects so far.
At approximately 2:45pm Wednesday afternoon, a bank robbery occurred at the National Penn Bank on E. High Street in Pottstown, PA. Police have captured three of the fours suspects so far.
Wednesday, June 19 2013 8:19 PM EDT2013-06-20 00:19:58 GMT
Breaking news in North Philadelphia on the 2300 block of North Tenth Street, where three people, including a pregnant woman, were shot. This happened just before four this afternoon.
Breaking news in North Philadelphia on the 2300 block of North Tenth Street, where three people, including a pregnant woman, were shot. This happened just before four this afternoon.
Wednesday, June 19 2013 6:11 PM EDT2013-06-19 22:11:57 GMT
If you hated going to traffic court in Philadelphia, you won't have to anymore! Today, Governor Tom Corbett signed a bill abolishing traffic court,effective immediately.
If you hated going to traffic court in Philadelphia, you won't have to anymore! Today, Governor Tom Corbett signed a bill abolishing traffic court,effective immediately.
Wednesday, June 19 2013 5:57 PM EDT2013-06-19 21:57:28 GMT
A main line mascot gets the boot. At issue: cultural sensitivity.It's an issue that's been playing out on athletic fields all over America: re-thinking team names and the mascots that go with them.
A main line mascot gets the boot. At issue: cultural sensitivity.It's an issue that's been playing out on athletic fields all over America: re-thinking team names and the mascots that go with them.
Wednesday, June 19 2013 5:47 PM EDT2013-06-19 21:47:02 GMT
City administration officials came before a City Council committee with orders not to talk about the building collapse, but that didn't stop council members from raising questions.
City administration officials came before a City Council committee with orders not to talk about the building collapse, but that didn't stop council members from raising questions.
Wednesday, June 19 2013 5:06 PM EDT2013-06-19 21:06:59 GMT
Six of the people accused in one of the largest public corruption cases in our area's history plead guilty today in court. 18 people total are accused of bilking the Bensalem school district.
Six of the people accused in one of the largest public corruption cases in our area's history plead guilty today in court. 18 people total are accused of bilking the Bensalem school district.
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