Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Monday, May 20 2013 7:48 AM EDT2013-05-20 11:48:34 GMT
Pounding winds and violent surf from Hurricane Sandy left their mark on Ocean City, NJ. Beaches were washed out and there's concern about debris washing up. But Mayor Jay Gillian says no need to worry.
Mayor of Ocean City says no need to worry about debris filled beaches after Hurricane Sandy. He says plans have been taking place to make sure they're safe and clean.
Sunday, May 19 2013 7:58 AM EDT2013-05-19 11:58:46 GMT
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Friday, May 17 2013 11:44 PM EDT2013-05-18 03:44:01 GMT
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
Thursday, May 23 2013 11:27 PM EDT2013-05-24 03:27:11 GMT
The Boy Scouts of America throws open its ranks to gay Scouts but not gay Scout leaders - a compromise that some warned could fracture the organization and lead to mass defections of members and donors.
The Boy Scouts of America throws open its ranks to gay Scouts but not gay Scout leaders - a fiercely contested compromise that some warned could fracture the organization and lead to mass defections of members and donors.
Thursday, May 23 2013 10:10 PM EDT2013-05-24 02:10:26 GMT
"If I die please take me to Heaven not to Hell." After a near death experience 12-year-old Ibn Anderson showed us how he got down on one knee and prayed for his life. Bandages hide the bullet wounds from
"If I die please take me to Heaven not to Hell." After a near death experience 12-year-old Ibn Anderson showed us how he got down on one knee and prayed for his life. Bandages hide the bullet wounds from
Thursday, May 23 2013 10:04 PM EDT2013-05-24 02:04:43 GMT
If you think a high school sophomore and an 88 year old World War II veteran wouldn't have a lot in common. Think again. When Joseph Blaisse was looking for his final Eagle Scout project he thought of
If you think a high school sophomore and an 88 year old World War II veteran wouldn't have a lot in common. Think again.
Thursday, May 23 2013 7:25 PM EDT2013-05-23 23:25:16 GMT
The Philadelphia Parking Authority gets caught on tape breaking the rules, or so it appears. The PPA responds to a video that has gone viral in Philly.
The Philadelphia Parking Authority gets caught on tape breaking the rules, or so it appears. The PPA responds to a video that has gone viral in Philly.
Thursday, May 23 2013 6:49 PM EDT2013-05-23 22:49:28 GMT
Your Friday will feature steadier showers and thunderstorms early giving way to scattered showers and thunderstorms throughout the day. We reach an early High of 64, followed by falling temperatures. Winds pick up out of the NW 10 to 15 mph. Right now the Memorial Day Weekend looks cool with highs in the low to mid 60s.
Thursday, May 23 2013 5:03 PM EDT2013-05-23 21:03:32 GMT
Investigators allege that bars and restaurants in New Jersey disguised cheap booze, or worse, as the expensive stuff and made you pay the higher price.
Investigators allege that bars and restaurants in New Jersey disguised cheap booze, or worse, as the expensive stuff and made you pay the higher price.
