New Campaign Uses 'Philly Attitude' To Encourage Safety - FOX 29 News Philadelphia | WTXF-TV

New Campaign Uses 'Philly Attitude' To Encourage Safety

Posted: Updated:
PHILADELPHIA -

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.

  • Local NewsMore>>

  • 1 Person Killed in Bethel Township Accident

    1 Person Killed in Bethel Township Accident

    Monday, September 1 2014 10:03 PM EDT2014-09-02 02:03:33 GMT
    1 person was killed in an accident in Bethel Township, Delaware County on Monday evening.Initial reports indicate that a vehicle may have hit a tree and overturned. It happened on the 3300 block of Foulk Road around 8:30pm.Foulk Road was closed for several hours while police investigated the crash scene.Stay with Fox 29 News for updates.
    1 person was killed in an accident in Bethel Township, Delaware County on Monday evening.Initial reports indicate that a vehicle may have hit a tree and overturned. It happened on the 3300 block of Foulk Road around 8:30pm.Foulk Road was closed for several hours while police investigated the crash scene.Stay with Fox 29 News for updates.
  • Council Rock South Mourns The Loss Of Three Classmates

    Council Rock South Mourns The Loss Of Three Classmates

    Monday, September 1 2014 5:23 PM EDT2014-09-01 21:23:09 GMT
    Three boys from Council Rock South High School died over the weekend when their SUV overturned.
    Three boys from Council Rock South High School died over the weekend when their SUV overturned.
  • Hamels, 3 Phillies relievers no-hit Braves

    Hamels, 3 Phillies relievers no-hit Braves

    Monday, September 1 2014 4:42 PM EDT2014-09-01 20:42:38 GMT
    Cole Hamels and three Philadelphia Phillies relievers combined to pitch a no-hitter Monday, beating the Atlanta Braves 7-0.
    Cole Hamels and three Philadelphia Phillies relievers combined to pitch a no-hitter Monday, beating the Atlanta Braves 7-0.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices