The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."
The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.
The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."
The $125,000 campaign is funded by the Pennsylvania Department of Transportation.
"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.
The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."
Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.
We stay unsettled through the first half of Saturday. Cooler air moves in late weekend with a nice stretch of weather beginning Sunday.
There may be some showers around tonight as we stay mostly cloudy and humid. Clouds hang on Saturday with some early rain but it'll turn much cooler and less humid throughout the day. High temperatures will only be in the low to mid 70s.
The sun returns for the second half of the weekend with a breezy and nice Sunday. Temperatures slowly warm next week as we enjoy days of sunshine and pleasant late summer weather.
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