In rural Macomb County gun ownership runs deep. For some, shooting and hunting are a way of life.
Peak Powersports in Lenox has a new promotion. Have a concealed pistol license, then it's time to save some money.
"So you come on in, show your CCW and... you get 15 percent off," said Nick Lefurgey, who runs the family business.
He is also sending a strong message to lawmakers, who some believe are working to deprive gun owners of their Second Amendment rights.
"I'm a rights supporter, period, be it gun or otherwise," Lefurgey said. "Everybody's entitled to their choice, and I believe in that and we believe in that."
The gun rights debate is taking center stage after President Obama started pushing for a ban on assault weapons in the wake of the tragic shooting at Sandy Hook Elementary.
Peak Powersports isn't the first to launch this controversial promotion. Lefurgey got the idea from a Virginia pizza shop that saw its business go up 80 percent.
It certainly is a promotion drawing a lot of attention, but Lefurgey said you don't have to have a gun to cash in on this discount, just a permit, and there is a reason why.
"I'd actually encourage most people to go out there and get their CPL to begin with. If you don't like guns, it's going to teach you gun safety, gun handling," he explained. "I think there's a lot of existing laws out there already that handle a lot of these issue, but I'm not a politician. I sell motorcycles, so that's kind of what I'm going to stick to."
Lefurgey is shocked by just how many people have started to respond to this promotion. Now he hopes it will just generate more customers because traditionally this is the slowest time of the year.
Tuesday, June 18 2013 9:02 AM EDT2013-06-18 13:02:29 GMT
The FBI and local police have teamed up hoping to solve a 38-year-old murder mystery. They are searching an Oakland Township field looking for Jimmy Hoffa.
The FBI and local police have teamed up hoping to solve a 38-year-old murder mystery. They are searching an Oakland Township field looking for Jimmy Hoffa.
Wednesday, June 12 2013 11:26 PM EDT2013-06-13 03:26:44 GMT
Less than 24 hours after a judge bounced Detroit mayoral candidate Mike Duggan from the ballot saying he didn't meet the City Charter's residency requirements, a negative political ad hit the air.
Less than 24 hours after a judge bounced Detroit mayoral candidate Mike Duggan from the ballot saying he didn't meet the City Charter's residency requirements and around the same time Duggan vowed to appeal, a negative political ad hit the air.
Wednesday, June 12 2013 8:49 AM EDT2013-06-12 12:49:07 GMT
This could be a game changer for Detroit's mayoral election. Mike Duggan was yanked from the ballot after a judge said he was not a registered voter in the city for a year before he filed his nominating petitions
This could be a game changer for Detroit's mayoral election. Mike Duggan, who was considered a front runner, was yanked from the ballot after a judge said he was not a registered voter in the city for a year before he filed his nominating petitions. He fell just 14 days short.
Tuesday, June 11 2013 10:38 AM EDT2013-06-11 14:38:08 GMT
It was late last week after the last day of school when parents received an unexpected letter in their email that reads more like more soap opera than something from a school district.
It was late last week after the last day of school when parents received an unexpected letter in their email that reads more like more soap opera than something from a school district.
Tuesday, June 18 2013 4:54 PM EDT2013-06-18 20:54:19 GMT
Who will open for Bon Jovi at Ford Field on July 18? Your vote will decide. 20 bands left in the Fox Rocks contest. Voting period: Now through July 10. Time to 'Fox Rocks' the vote.
Who will open for Bon Jovi at Ford Field on July 18? Your vote will decide. 20 bands left in the Fox Rocks contest. Voting period: Now through July 10. Time to 'Fox Rocks' the vote.
Tuesday, June 18 2013 3:44 PM EDT2013-06-18 19:44:05 GMT
Fox 2 News has learned that the Michigan Court of Appeals has ruled against Mike Duggan and will not overturn a previous ruling that deemed his candidacy to run for mayor of Detroit as ineligible.
Fox 2 News has learned that the Michigan Court of Appeals has ruled against Mike Duggan and will not overturn a previous ruling that deemed his candidacy to run for mayor of Detroit as ineligible.
Tuesday, June 18 2013 3:18 PM EDT2013-06-18 19:18:12 GMT
Chrysler avoided a showdown with government safety regulators Tuesday, agreeing to recall 2.7 million older Jeep Grand Cherokee and Liberty SUVs that could be at risk of a fuel tank fire.
Chrysler avoided a showdown with government safety regulators Tuesday, agreeing to recall 2.7 million older Jeep Grand Cherokee and Liberty SUVs that could be at risk of a fuel tank fire.
Tuesday, June 18 2013 12:20 PM EDT2013-06-18 16:20:44 GMT
Detroit Metropolitan Airport officials evacuated a section of the McNamara Terminal Tuesday morning after a canine picked up the scent of explosives on the apron, where planes load.
Detroit Metropolitan Airport officials evacuated a section of the McNamara Terminal Tuesday morning after a canine picked up the scent of explosives on the apron, where planes load.
Tuesday, June 18 2013 11:53 AM EDT2013-06-18 15:53:04 GMT
The Detroit Red Wings have confirmed to FOX 2 that they have agreed to a 3 year contract extension with Pavel Datsyuk that will keep him with the team through the 2016-2017 season.
The Detroit Red Wings have confirmed to FOX 2 that they have agreed to a 3 year contract extension with Pavel Datsyuk that will keep him with the team through the 2016-2017 season.
Tuesday, June 18 2013 11:08 AM EDT2013-06-18 15:08:18 GMT
Chrysler on Tuesday is expected to file papers explaining its refusal to recall 2.7 million older Jeep SUVs that are at risk of catching fire in rear-end collisions.
In one of the biggest-ever showdowns between an automaker and the government, Chrysler on Tuesday is expected to file papers explaining its refusal to recall 2.7 million older Jeep SUVs that are at risk of catching fire in rear-end collisions.
Tuesday, June 18 2013 9:02 AM EDT2013-06-18 13:02:29 GMT
The FBI and local police have teamed up hoping to solve a 38-year-old murder mystery. They are searching an Oakland Township field looking for Jimmy Hoffa.
The FBI and local police have teamed up hoping to solve a 38-year-old murder mystery. They are searching an Oakland Township field looking for Jimmy Hoffa.
Tuesday, June 18 2013 8:44 AM EDT2013-06-18 12:44:22 GMT
DTE Energy says about 17,000 customers remain without power Tuesday after a wave of thunderstorms hit parts of southeast Michigan. GO INSIDE THE STORY TO VIEW AND ADD YOUR PHOTOS.
DTE Energy says about 20,000 customers remain without power Tuesday after a wave of thunderstorms hit parts of southeast Michigan. GO INSIDE THE STORY TO VIEW AND ADD YOUR PHOTOS.
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Nick Lefurgey (Credit: Fox 2 News)
