Campbell Ewald relocating headquarters, 600 workers to Detroit - FOX 29 News Philadelphia | WTXF-TV

Campbell Ewald relocating headquarters, 600 workers to Detroit

Posted: Updated:
Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit  (Credit: Fox 2 News) Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit (Credit: Fox 2 News)
DETROIT (WJBK) -

The sign above Ford Field says it all, welcoming an advertising firm to its new headquarters in the old Hudson's warehouse.  The home of the Lions is now also the home of Campbell Ewald.

"Today we're returning to Detroit, and we think it's the right time to do so," said Campbell Ewald CEO Bill Ludwig.

Employees were bused in from Warren to see the new space.  After 35 years in that suburb, Campbell Ewald is returning to the city where it was founded in 1911 and spent its first 65 years.  The firm will be bringing with it 600 employees.

"I think it's a very, very vibrant time in the city," Ludwig said.  "It's part of our DNA, and I'm glad that it's being reawakened here in the city."

He said his employees are excited to be moving downtown.  Mayor Dave Bing was thrilled to welcome them.

"What you bring to the city, the vibrancy, the intellectual capability and capacity and the 600 people that are going to be coming back to the City of Detroit, is a real boom for downtown Detroit," Bing said.

"It's a fulfillment of the Ford family's vision with this space to do something that was more than just a stadium," said Detroit Lions President Tom Lewand.

The space is not exactly move in ready yet.  They're hoping to have the transformation complete by the end of the year, moving Campbell Ewald into its new headquarters come December or January.

The firm is still in talks about possible tax incentives, but has received no concessions yet.  As for Warren, Mayor Jim Fouts said they had not expected the firm to move out of the city.  It's a setback, but Campbell Ewald plans to keep some workers in Warren and eventually sell their building to another successful company.

But what about Detroit, the future of that city with emergency management looming?  Ludwig said that did not deter them.

"We're a tough, hard working agency, a very persevering agency, and we're a very resilient agency, and so we belong in Detroit," he said.

  • Amy LangeMore from Amy LangeMore>>

  • Three arrested after military reservist killed during carjacking

    Three arrested after military reservist killed during carjacking

    Tuesday, July 29 2014 7:01 PM EDT2014-07-29 23:01:39 GMT
    A third suspect is under arrest in the carjacking and murder of a young man outside the Superland Market at Schoolcraft Road and Rutland Street Monday night.
    A third suspect is under arrest in the carjacking and murder of a young man outside the Superland Market at Schoolcraft Road and Rutland Street Monday night.
  • Fire from lightning strike devastates Roseville church

    Fire from lightning strike devastates Roseville church

    Tuesday, July 29 2014 12:10 PM EDT2014-07-29 16:10:35 GMT
    A raging fire happens in Roseville and of all places to be struck by lightning - the steeple of the New Life Church of God in Christ.Pastor Darrell Moore and his family are devastated."I got here and I found out I really didn't have a church anymore, " he said. Moore was attending a Sunday evening service at another church, when a member of new life called him repeatedly. When he finally answered, it was bad news."The fire department was here, there was water everywhere," said Mary Moore, mot...
    A raging fire happens in Roseville and of all places to be struck by lightning - the steeple of the New Life Church of God in Christ.Pastor Darrell Moore and his family are devastated."I got here and I found out I really didn't have a church anymore, " he said. Moore was attending a Sunday evening service at another church, when a member of new life called him repeatedly. When he finally answered, it was bad news."The fire department was here, there was water everywhere," said Mary Moore, mot...
  • Charges to be determined after teen dies in car crash

    Charges to be determined after teen dies in car crash

    Monday, July 28 2014 7:59 PM EDT2014-07-28 23:59:07 GMT
    Seven teenagers were on their way back from a bonfire late Friday night. A 16-year-old girl was behind the wheel of the Ford Expedition with her mom also in the car.
    Seven teenagers were on their way back from a bonfire late Friday night. A 16-year-old girl was behind the wheel of the Ford Expedition with her mom also in the car.
  • Local NewsLocal NewsMore>>

  • Attorney wants investigation of city clerk over Arab-American voter suppression

    Attorney wants investigation of city clerk over Arab-American voter suppression

    Tuesday, July 29 2014 11:43 PM EDT2014-07-30 03:43:20 GMT
    It is the tale of two cities. one paints a picture of a meticulous Dearborn Heights city clerk, following the law and fighting for a fair election. The other a story of abuse of power, mishandled ballots and voter suppression.Fatima Abdrabboh is an attorney and Michigan's director of the Arab-American Anti-Discrimination Committee the largest chapter in the country. She is calling for a full-scale investigation into claims that Walter Prusiewicz mishandled ballots from Arab-American voters fo...
    It is the tale of two cities. one paints a picture of a meticulous Dearborn Heights city clerk, following the law and fighting for a fair election. The other a story of abuse of power, mishandled ballots and voter suppression.Fatima Abdrabboh is an attorney and Michigan's director of the Arab-American Anti-Discrimination Committee the largest chapter in the country. She is calling for a full-scale investigation into claims that Walter Prusiewicz mishandled ballots from Arab-American voters fo...
  • Warren grandparents upset after grandchildren see racist graffiti at park

    Warren grandparents upset after grandchildren see racist graffiti at park

    Tuesday, July 29 2014 11:15 PM EDT2014-07-30 03:15:40 GMT
    Tuesday afternoon Bruce and Lubertha Callaway took their grandchildren to Shaw Park in Warren when they saw something they couldn't believe.
    Tuesday afternoon Bruce and Lubertha Callaway took their grandchildren to Shaw Park in Warren when they saw something they couldn't believe.
  • 3-year-old shocked, downed power lines electrify fence

    3-year-old shocked, downed power lines electrify fence

    Tuesday, July 29 2014 10:51 PM EDT2014-07-30 02:51:19 GMT
    A 3-year-old boy is in the hospital after getting shocked by an electrical charge.
    A 3-year-old boy is in the hospital after getting shocked by an electrical charge.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices