Facebook ads take cues from your browsing history - Philadelphia News, Weather and Sports from WTXF FOX 29

Facebook ads take cues from your browsing history

Posted: Updated:
NEW YORK (MYFOXNY) -

Think Facebook is solely for socializing? Think again. The website knows a lot about you, from what kind of coffee you drink to where you shop.

Recently Facebook announced that it had partnered up with four companies that collect web user data. One company boasts a database on the spending habits of more than $100 million Americans.

Shop for a TV on Amazon recently? Don't be surprised to see an ad for TVs on your Facebook newsfeed.

Tech expert Shelly Palmer says the social network is simply customizing its ads by using all kinds of data.

But not everyone wants Facebook to know what they're up to.

Experts say you shouldn't be surprised. The use of targeted advertising is something many sites are now doing to increase revenue.

And while your online shopping habits are up for grabs, personal info about your health isn't.

Palmer says if you are diligent about your privacy and what you put out there, you have nothing to worry about. He also says that there are very strict laws about what social networks can do with your personal data.

Experts say Facebook is getting closer and closer to the ultimate goal of advertising: sending the right message, to the right consumer, at the right time.

  • Your MoneyMore>>

  • Social streaming video from your iPhone with YEVVO

    Social streaming video from your iPhone with YEVVO

    Wednesday, April 16 2014 8:46 AM EDT2014-04-16 12:46:01 GMT
    We met YEVVO's 26-year-old co-founder and CEO, Ben Rubin, on a rainy day in Madison Square Park. Among the four of us (Ben, me, my photographer, and the representative from Ben's PR firm), we had four smartphones and the free app Rubin created."What if you were going live during this interview and then somebody [online] started asking questions and then [that somebody] actually helped to create the content?" Rubin asked.
    We met YEVVO's 26-year-old co-founder and CEO, Ben Rubin, on a rainy day in Madison Square Park. Among the four of us (Ben, me, my photographer, and the representative from Ben's PR firm), we had four smartphones and the free app Rubin created."What if you were going live during this interview and then somebody [online] started asking questions and then [that somebody] actually helped to create the content?" Rubin asked.
  • Heartbleed: Android devices may be vulnerable

    Heartbleed: Android devices may be vulnerable

    Tuesday, April 15 2014 10:14 PM EDT2014-04-16 02:14:46 GMT
    If you've heard about the Heartbleed bug, maybe you've already changed all your passwords and online security information. But Android users may still be at risk. Lance Ulanoff, senior editor of the online tech site Mashable, explains: "For the most part, Heartbleed has really been about the services that you access, and not local devices so the encryption on the device may have the same vulnerability."
    If you've heard about the Heartbleed bug, maybe you've already changed all your passwords and online security information. But Android users may still be at risk. Lance Ulanoff, senior editor of the online tech site Mashable, explains: "For the most part, Heartbleed has really been about the services that you access, and not local devices so the encryption on the device may have the same vulnerability."
  • Connecticut casinos post March slot revenue drop

    Connecticut casinos post March slot revenue drop

    Tuesday, April 15 2014 9:34 PM EDT2014-04-16 01:34:00 GMT
    Connecticut's Indian-run casinos say slot machine revenue fell sharply in March, with Foxwoods Resort Casino citing an "ultra-competitive" market. Foxwoods reported Tuesday that the share of wagers, known as revenue, was $44.6 million, down 10 percent from March 2013. Total slot machine wagering at the Mashantucket Pequot tribal casino was $566 million, down 5 percent.
    Connecticut's Indian-run casinos say slot machine revenue fell sharply in March, with Foxwoods Resort Casino citing an "ultra-competitive" market. Foxwoods reported Tuesday that the share of wagers, known as revenue, was $44.6 million, down 10 percent from March 2013. Total slot machine wagering at the Mashantucket Pequot tribal casino was $566 million, down 5 percent.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices