Budweiser to introduce bowtie-shaped cans - FOX 29 News Philadelphia | WTXF-TV

Budweiser to introduce bowtie-shaped cans

Posted: Updated:
ST. LOUIS -

Anheuser-Busch is introducing a new, bowtie-shaped beer can that mirrors its iconic Budweiser logo.

The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the new cans will be available in a special 8-pack nationwide beginning May 6.

The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh, N.Y., to facilitate the 16-step process to create the cans.

_____

Do you approve of the new design? Post your comments on our FOX 5 Atlanta Facebook page, or tweet us @GoodDayAtlanta.

_____

Budweiser breweries in Los Angeles and Williamsburg, Va., will be the first to package the new cans.

Due to the new design, it holds 11.3 ounces of beer, compared with the traditional 12-ounce can. The company says the new can won't replace the traditional Budweiser can.

Budweiser's bowtie logo first appeared in a national advertising campaign in 1956.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • More Money NewsMore>>

  • Tech Check: Cyber Monday

    Tech Check: Cyber Monday

    Sunday, August 17 2014 10:07 PM EDT2014-08-18 02:07:29 GMT
    The Monday after Black Friday is traditionally called Cyber Monday in the retail world. That is the busiest online shopping day of the year.
    The Monday after Black Friday is traditionally called Cyber Monday in the retail world. That is the busiest online shopping day of the year.
  • Tech Check: Back-to-school apps

    Tech Check: Back-to-school apps

    Sunday, August 17 2014 10:05 PM EDT2014-08-18 02:05:35 GMT
    A smartphone won't do your student's homework for them, but it might help.  In fact, there are a few apps that both students and parents might want to consider this school year.
    A smartphone won't do your student's homework for them, but it might help.  In fact, there are a few apps that both students and parents might want to consider this school year.
  • Tech Check: Tablet vs. Laptop for back-to-school

    Tech Check: Tablet vs. Laptop for back-to-school

    Sunday, August 17 2014 10:05 PM EDT2014-08-18 02:05:34 GMT
    It is a debate between what type of technology you need to get for your student. The question now, should you get a laptop or a tablet?
    It is a debate between what type of technology you need to get for your student. The question now, should you get a laptop or a tablet?
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices