Japanese Advertiser Puts Brands On Women's Thighs - Philadelphia News, Weather and Sports from WTXF FOX 29

Japanese Advertiser Puts Brands On Women's Thighs

Posted: Updated:
TOKYO, Japan -

Forget wearing cool T-shirts or hats, a Japanese public relations consultant has decided to step it up. He's using women's thighs to display ads.

Already, more than 3,000 women have signed up for the program.

Hidenori Atsumi is the brains behind this new idea and he says women's thighs are perfect places to place ads. According to Atsumi, men are eager to look at women's thighs, and women usually are okay with exposing their thighs.

To maximize the effectiveness, Atsumi recommends women wear high socks and mini-skirts to draw attention to the brands on their thighs.

To be eligible, women have to be over 18 and have at least 20 connections on social media sites. The program requires participants to walk around the city for eight hours with brands painted on their thighs.

Green Day, and Seth MacFarlane's comedy "Ted" have been seen on women's thighs in Japan's capital, Tokyo.

  • Local NewsMore>>

  • Evesham Police: Suspicious Package Found In Municipal Complex

    Evesham Police: Suspicious Package Found In Municipal Complex

    Evesham Police: Suspicious Package Found In Municipal Complex

    Thursday, April 24 2014 7:51 AM EDT2014-04-24 11:51:43 GMT
    Evesham Police Department are conducting an investigation into a suspicious package found inside the lobby of the Evesham Municipal Complex.Evesham Police Department are conducting an investigation into a suspicious package found inside the lobby of the Evesham Municipal Complex.
    The complex was immediately evacuated this morning and New Road was shut down after an officer discovered the device.
    The complex was immediately evacuated this morning and New Road was shut down after an officer discovered the device.
  • Ramsey: Deliveryman's Shooting By Police Looks Like 'Tragic Miscommunication'

    Ramsey: Deliveryman's Shooting By Police Looks Like 'Tragic Miscommunication'

    Thursday, April 24 2014 7:30 AM EDT2014-04-24 11:30:04 GMT
    Police say a man shot and wounded by plainclothes officers in Philadelphia is a pizza deliveryman who may have mistaken them for robbers.
    Police say a man shot and wounded by plainclothes officers in Philadelphia is a pizza deliveryman who may have mistaken them for robbers.
  • Man In Critical Condition After Germantown Shooting

    Man In Critical Condition After Germantown Shooting

    Man In Critical Condition After Germantown Shooting

    Thursday, April 24 2014 7:28 AM EDT2014-04-24 11:28:07 GMT
    Police responded to a report of a shooting on Wayne Ave and Chelten Ave at 10:26pm Wednesday night outside of Victor's Tavern.
    Police responded to a report of a shooting on Wayne Ave and Chelten Ave at 10:26pm Wednesday night outside of Victor's Tavern.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices