Popular Business Loses Customers After Name Change - FOX 29 News Philadelphia | WTXF-TV

Popular Business Loses Customers After Name Change

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The old name The old name
The new name The new name

What's in a name? Apparently a lot for one very popular business in Northeast Philadelphia.

Four months ago, Chink's Steaks on Torresdale Avenue changed its name. "Chink" was the nickname of the founder Sam Sherman, who opened the shop in the 1940s. He was called "Chink" by his friends because he had almond-shaped eyes. To avoid anyone taking it as a slur, the current owner, Joe Groh, changed the business name to Joe's Steaks and Soda Shop.

But with the familiar name gone, business has dropped dramatically. And long time customers are calling the change a surrender to political correctness. They also say that the term was simply used as an endearing nickname for Sam, nothing more.

"Chink's" has also been painted on the sidewalk and window of the property by suspected vandals.

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330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

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