Study: An off-balance shopper makes better buys, saves money - Philadelphia News, Weather and Sports from WTXF FOX 29

Study: An off-balance shopper makes better buys, saves money

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ATLANTA -

A little pinch in your toes could help save you from putting a tighter pinch on your wallet?

A new student from Brigham Young University suggests being a little off-kilter when making a purchase could actually keep on you on target with make better choices.

The authors of the study say, "balance is metaphorically linked in the mind to the concept of parity."

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