Fashion Week: brand recognition - FOX 29 News Philadelphia | WTXF-TV

Fashion Week: brand recognition

Posted: Updated:
NEW YORK (MYFOXNY) -

The Fashion Week shows just started at Lincoln Center. There's a lot of buzz and excitement. The top designers in the world spend millions of dollars to be here, but we were wondering if it's worth it and if runway trends dictate real-life fashion.

So we went to Women's Wear Daily to find out.

James Fallon, editor of WWD, said that Fashion Week is a huge marketing tool and helps promote brand recognition. He said that translates into sales of a whole host of lower-priced products under the designers' name, like perfume and makeup, and that runways don't dictate the styles like they used to.

Fashion trends can now just as easily bubble up from the streets, fashion blogs, and even Instagram posts -- but women clearly are paying attention.

Fallon said one of the biggest changes is in what women buy. It used to be mostly clothes but now about 65 to 75 percent of this multibillion dollar industry is sales of shoes and bags.

  • Manhattan NewsManhattan NewsMore>>

  • Cocktails with Moses Laboy

    Cocktails with Moses Laboy

    Friday, August 29 2014 10:49 PM EDT2014-08-30 02:49:46 GMT
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
  • ME: Cops' restraint of man factor in death

    ME: Cops' restraint of man factor in death

    Friday, August 29 2014 9:17 PM EDT2014-08-30 01:17:48 GMT
    The death of a drugged, emotionally disturbed man restrained by police near St. Patrick's Cathedral has been ruled a homicide. The medical examiner's office cited "physical restraint by police" Friday as a factor in Ronald Singleton's July 13 death.
    The death of a drugged, emotionally disturbed man restrained by police near St. Patrick's Cathedral has been ruled a homicide. The medical examiner's office cited "physical restraint by police" Friday as a factor in Ronald Singleton's July 13 death.
  • Labor Day dishes by Chef Jason Tilmann

    Labor Day dishes by Chef Jason Tilmann

    Friday, August 29 2014 5:57 PM EDT2014-08-29 21:57:58 GMT
    If you're looking to beef up your Labor Day barbecue with something different, Chef Jason Tilmann, the executive chef at Strand Bistro in Midtown Manhattan, has some ideas and tips. Chef Tilmann demonstrated several dishes.
    If you're looking to beef up your Labor Day barbecue with something different, Chef Jason Tilmann, the executive chef at Strand Bistro in Midtown Manhattan, has some ideas and tips. Chef Tilmann demonstrated several dishes.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices