Video store survives by adding bar - FOX 29 News Philadelphia | WTXF-TV

Video store survives by adding bar

Posted: Updated:
NEW YORK (MYFOXNY) -

Trendy music, exposed brick, local beer on tap: You've seen this movie before, right? Just another trendy bar in a trendy neighborhood.

But in the basement of Williamsburg's Videology, beyond the walk-in beer cooler, the plot thickens. There, we find 30,000 DVDs each assigned a number.

"I finally feel like maybe we know what we're doing," owner Wendy Chamberlain said.

A decade ago, Chamberlain and her husband opened a video rental store. For a while, they killed it. Then, the Internet nearly killed them.

"We started to see that maybe we weren't going to last forever," Chamberlain said.

To survive, Chamberlain moved the DVDs downstairs, the garage morphed into a screening room, the showroom a bar and the clerks its bartenders.

"Now that we've come up with idea," Chamberlain said, "it's kind of obvious."

New customers can now drink into the morning's early hours. Old ones can continue living in a simpler time.

"I'm someone old-fashioned," Videology customer Julia Morris said. "I like to look and see and find my videos and actually hold them in my hands."

Chamberlain may portray the heroine to those like Morris, but the rental side of the business barely breaks even.

"That's sort of all I can ask of it," she said.

Call it adaption. Call it evolution. But in Brooklyn's hippest neighborhood, we find the final scene of a dying industry extended indefinitely by liquor, wine and beer.

"Maybe you can just do DVDs," Chamberlain said, "but it's going to be pretty challenging."

  • Brooklyn NewsBrooklyn NewsMore>>

  • Business is good at Coney Island

    Business is good at Coney Island

    Friday, August 29 2014 10:22 PM EDT2014-08-30 02:22:32 GMT
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
  • Mayor pushes back pre-k concerns

    Mayor pushes back pre-k concerns

    Thursday, August 28 2014 10:16 PM EDT2014-08-29 02:16:46 GMT
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
  • Dangerous rip currents at NJ, NY beaches

    Dangerous rip currents at NJ, NY beaches

    Thursday, August 28 2014 1:42 PM EDT2014-08-28 17:42:49 GMT
    The rip current risk remains high along the New Jersey and New York coastlines. Some beaches were open to the public but closed to swimmers. The National Weather Service issued a High Surf Advisory and Rip Current Statement for the area beaches because of the effects of Hurricane Cristobal, which is expected to track south and east of the Jersey shore through Thursday.
    The rip current risk remains high along the New Jersey and New York coastlines. Some beaches were open to the public but closed to swimmers. The National Weather Service issued a High Surf Advisory and Rip Current Statement for the area beaches because of the effects of Hurricane Cristobal, which is expected to track south and east of the Jersey shore through Thursday.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices