Video store survives by adding bar - Philadelphia News, Weather and Sports from WTXF FOX 29

Video store survives by adding bar

Posted: Updated:
NEW YORK (MYFOXNY) -

Trendy music, exposed brick, local beer on tap: You've seen this movie before, right? Just another trendy bar in a trendy neighborhood.

But in the basement of Williamsburg's Videology, beyond the walk-in beer cooler, the plot thickens. There, we find 30,000 DVDs each assigned a number.

"I finally feel like maybe we know what we're doing," owner Wendy Chamberlain said.

A decade ago, Chamberlain and her husband opened a video rental store. For a while, they killed it. Then, the Internet nearly killed them.

"We started to see that maybe we weren't going to last forever," Chamberlain said.

To survive, Chamberlain moved the DVDs downstairs, the garage morphed into a screening room, the showroom a bar and the clerks its bartenders.

"Now that we've come up with idea," Chamberlain said, "it's kind of obvious."

New customers can now drink into the morning's early hours. Old ones can continue living in a simpler time.

"I'm someone old-fashioned," Videology customer Julia Morris said. "I like to look and see and find my videos and actually hold them in my hands."

Chamberlain may portray the heroine to those like Morris, but the rental side of the business barely breaks even.

"That's sort of all I can ask of it," she said.

Call it adaption. Call it evolution. But in Brooklyn's hippest neighborhood, we find the final scene of a dying industry extended indefinitely by liquor, wine and beer.

"Maybe you can just do DVDs," Chamberlain said, "but it's going to be pretty challenging."

  • Brooklyn NewsBrooklyn NewsMore>>

  • Skydiver dies after crashing into NJ backyard

    Skydiver dies after crashing into NJ backyard

    Monday, April 21 2014 10:23 AM EDT2014-04-21 14:23:02 GMT
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had more than 300 jumps under his belt.
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had more than 300 jumps under his belt.
  • Brand names in NY standardized tests vex parents

    Brand names in NY standardized tests vex parents

    Monday, April 21 2014 6:43 AM EDT2014-04-21 10:43:41 GMT
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
  • Record stores survive and thrive in Brooklyn

    Record stores survive and thrive in Brooklyn

    Monday, April 21 2014 6:04 AM EDT2014-04-21 10:04:57 GMT
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me.
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices