Chris Brown to launch line of Sprayground backpacks - FOX 29 News Philadelphia | WTXF-TV

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Injured detective in Village shootout leaves hospital

    Injured detective in Village shootout leaves hospital

    Wednesday, July 30 2014 1:28 PM EDT2014-07-30 17:28:00 GMT
    The third law enforcement officer injured in a Manhattan shootout is out of the hospital. The NYPD says Detective Mario Muniz was left Bellevue Hospital shortly after noon on Wednesday. Hundreds of his fellow police officers cheered as Muniz left the hospital in a wheelchair pushed by his NYPD patrol partner, Joseph Trovato.

    The third law enforcement officer injured in a Manhattan shootout is out of the hospital. The NYPD says Detective Mario Muniz was left Bellevue Hospital shortly after noon on Wednesday. Hundreds of his fellow police officers cheered as Muniz left the hospital in a wheelchair pushed by his NYPD patrol partner, Joseph Trovato. Police Commissioner William Bratton has said the detective's protective vest may have saved his life.


  • 5 annoying things about the New York City subway

    5 annoying things about the New York City subway

    Wednesday, July 30 2014 1:07 PM EDT2014-07-30 17:07:01 GMT
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
  • Fence aims to curb near-record GWB suicides

    Fence aims to curb near-record GWB suicides

    Wednesday, July 30 2014 11:54 AM EDT2014-07-30 15:54:11 GMT
    George Washington Bridge (file photo)George Washington Bridge (file photo)
    Officials plan to build a fence to curb suicides on the George Washington Bridge. The Port Authority of New York and New Jersey says there have been 13 suicides and 40 rescues on the span so far this year. There were 16 deaths for all of 2013. Plans call for erecting a 9-foot fence to replace the current railing to make jumping from the bridge difficult.
    Officials plan to build a fence to curb suicides on the George Washington Bridge. The Port Authority of New York and New Jersey says there have been 13 suicides and 40 rescues on the span so far this year. There were 16 deaths for all of 2013. Plans call for erecting a 9-foot fence to replace the current railing to make jumping from the bridge difficult.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices