Kmart Joe Boxer ad controversy - FOX 29 News Philadelphia | WTXF-TV

Kmart Joe Boxer ad controversy

Posted: Updated:
MYFOXNY.COM -

Kmart opens its latest holiday-themed ad innocently enough. But that buttoned-up above-the-table business soon yields to a racier below-the-belt party.

Interpret those motions however you please, but it certainly seems to us that Kmart is insinuating the tolling of those bells comes from somewhere underneath each male-model's pair of Joe Boxers.

"Sex sells, but sex can also make people throw up," said T.J. Walker, a media expert. "Sex can make people say: 'This is kind of a sleazy organization. We're not sure we want to do business with them.'"

Walker sees this less about sex (Victoria's Secret already owns that corner of the marketplace) and more about breaking from tradition.

"There does seem to be a lot of people who are attacking the traditions of wholesomeness of Christmas whether it's Walmart attacking Thanksgiving dinner or Kmart turning this into a Chippendale celebration," Walker said.

If you thought I was going to be shaking out those noises with my body, you need to get your mind out of the gutter. Forget what Kmart was thinking making the ad; we wanted to know if the consumer liked it.

If Kmart risked public favor with its so-called Show Your Joe commercial that gamble paid off among shoppers we found, who laughed about it.

"You can definitely get the feeling of Christmas," one said.

We'll just have to wait and see if that Christmas feeling equates to holiday sales.

"I wish I had someone to give it to," a shopper said. "You have to be careful who you give it to."

  • Your MoneyMore>>

  • Home Depot probes possible credit card data breach

    Home Depot probes possible credit card data breach

    Tuesday, September 2 2014 5:29 PM EDT2014-09-02 21:29:43 GMT
    Home Depot may be the latest retailer to suffer a credit card data breach.  The Atlanta-based home improvement retailer told The Associated Press Tuesday that it is looking into "unusual activity" and working with both banks and law enforcement.
    Home Depot may be the latest retailer to suffer a credit card data breach.  The Atlanta-based home improvement retailer told The Associated Press Tuesday that it is looking into "unusual activity" and working with both banks and law enforcement.
  • Some fear auto industry returning to bad habits

    Some fear auto industry returning to bad habits

    Tuesday, September 2 2014 3:29 PM EDT2014-09-02 19:29:56 GMT
    Big discounts. Six- or seven-year loans, in some cases to buyers who would have been turned down in the past.  As the auto industry strives to sustain its post-recession comeback, car companies are resorting to tactics that some experts warn will lead to trouble down the road.
    Big discounts. Six- or seven-year loans, in some cases to buyers who would have been turned down in the past.  As the auto industry strives to sustain its post-recession comeback, car companies are resorting to tactics that some experts warn will lead to trouble down the road.
  • Business is good at Coney Island

    Business is good at Coney Island

    Friday, August 29 2014 10:22 PM EDT2014-08-30 02:22:32 GMT
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices