The license plate reads w-h-zero-r-8-x... Deb Levy refuses to put it on her car.
"I am driving around with that plate and people go there is the bleep. There is the bleep ay know," says Levy.
While it's missing an 'e' at the end, Deb says it basically calls her the dirty word 8 times and could invite others to do the same.
"Who wants to drive around with that word on the back of your car? Would you?" Devy asks.
Her teenage daughter Avigale doesn't want to drive a car with this license plate either.
They've left the expired plate on their car and keep the new plate inside the car in case they are stopped by police. When deb complained about the plate she says she was told she'd have to buy a replacement. But after a call from a reporter, the Missouri Department of Revenue officials agreed to give her a replacement plate for free.
The numbers and letters on the license plate were selected based on a standard formula, so there are other Missouri plates that are similar.