Different beer marketed to different races? - FOX 29 News Philadelphia | WTXF-TV

Different beer marketed to different races?

Posted: Updated:
NEW YORK (MYFOXNY) -

The beer you buy in a predominantly black neighborhood in Harlem is a lot different from what you find in other communities. It's bigger, the alcohol content is greater, and so is the danger. Is it racial stereotyping or just smart marketing?

The shelves of the store are full of King Cobra, Olde English 800, Colt 45, and Steel Reserve -- beer so strong it's called malt liquor. The ads for these brands are just as tough as the names. They get celebrity endorsements from gangsta rappers like Snoop Dogg.

It's a world away from Coors Light, which features country music star Jason Aldean, or the Corona Extra image of beautiful women on a beach.

The ads aren't the only difference. The malt liquor containers are bigger: a 40-ounce bottle versus a standard 12-ounce bottle.

Some black leaders and clergy, including Rev. Michael Faulkner, have denounced malt liquor as reinforcing negative stereotypes and aggravating substance abuse issues.

A new medical study found that malt liquor drinkers represented 50 percent of the beer drinkers who visited a Baltimore emergency room. More alcohol opens the door to more problems, according to Dr. Ruben Olmedo.

Malt liquor is legal. Manufacturers urge consumers to drink responsibly.

Rev. Faulkner said that ultimately individuals are responsible for their own actions, but when the community is saturated, the deck is stacked against them.

  • Manhattan NewsManhattan NewsMore>>

  • Celebrity dermatologist charged in drug scheme

    Celebrity dermatologist charged in drug scheme

    Thursday, July 10 2014 8:08 AM EDT2014-07-10 12:08:34 GMT
    A Park Avenue dermatologist has been arrested and charged with writing fake prescriptions for painkillers using her patients' names and filling them. Dr. Cheryl Karcher pleaded not guilty to drug possession, selling prescriptions, falsifying business records, fraud and other charges in a 50-count indictment. Karcher is frequently quoted on television and magazines on the latest cosmetic procedures and treatments.
    A Park Avenue dermatologist has been arrested and charged with writing fake prescriptions for painkillers using her patients' names and filling them. Dr. Cheryl Karcher pleaded not guilty to drug possession, selling prescriptions, falsifying business records, fraud and other charges in a 50-count indictment. Karcher is frequently quoted on television and magazines on the latest cosmetic procedures and treatments.
  • LIRR talks to resume after Congress won't intervene

    LIRR talks to resume after Congress won't intervene

    Thursday, July 10 2014 6:09 AM EDT2014-07-10 10:09:20 GMT
    Contract negotiations between the MTA and the LIRR workers' unions are expected to resume Thursday afternoon.  Several members of Congress met with MTA President Thomas Predergast on Capitol Hill a day earlier to discuss Congress stepping in to avert a strike, but the legislators said both sides should not count on them to resolve the dispute.
    Contract negotiations between the MTA and the LIRR workers' unions are expected to resume Thursday afternoon.  Several members of Congress met with MTA President Thomas Predergast on Capitol Hill a day earlier to discuss Congress stepping in to avert a strike, but the legislators said both sides should not count on them to resolve the dispute.
  • Indoor cycling to DJ music

    Indoor cycling to DJ music

    Wednesday, July 9 2014 11:06 PM EDT2014-07-10 03:06:15 GMT
    A physically fit, sweaty crowd and loud music: sounds a lot like a nightclub. But it's actually a new workout called DJ Cycle at the Manhattan JCC. Pedals and pop records spin up a storm at New York's newest indoor cycling class.Triathlete Zack Shares created the class with today's ADD generation in mind.
    A physically fit, sweaty crowd and loud music: sounds a lot like a nightclub. But it's actually a new workout called DJ Cycle at the Manhattan JCC. Pedals and pop records spin up a storm at New York's newest indoor cycling class.Triathlete Zack Shares created the class with today's ADD generation in mind.
Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices