Promotional Baby Prank Scares New Yorkers - FOX 29 News Philadelphia | WTXF-TV

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Promotional Baby Prank Scares New Yorkers

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Most people see a baby in a stroller and it brings out ooo's and aahh's. However, one infant on the streets of New York had people screaming.

It was a scary animatronic doll that was used to fool passersby's on New York City streets. The contraption consists of a remote controlled stroller with the baby waiting inside, ready to spring!

This is all part of a promotion for the movie "Devil's Due," coming out this weekend.

The whole set-up was put together by Thinkmodo, a video marketing agency.

The designers first rigged the stroller, then put the doll together and dressed it up by covering it with blankets, giving a passerby a reason to go for a closer look.

In just the first days on YouTube, the video has gotten more than 4.4 million views and that number is quickly growing.

Not everyone seems onboard with this type of prank.

"When do we draw the line?" one user wrote. "At what point is it too much?"

However other users love it. One viewer wrote, "the ad guy who developed this is a genius…"

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