Colorado Launch Ads To Remind People "Drive High , Get A DUI" - FOX 29 News Philadelphia | WTXF-TV

Colorado Launch Ads To Remind People "Drive High , Get A DUI"

Posted: Updated:

With a wink and a nod toward those who smoke marijuana recreationally, Colorado is hoping to remind people of one simple point, drive high get a DUI.

State agencies and the Marijuana Industry Group have been working on the ads for months which will be broadcast across the state and posted in marijuana retailers.

"I think most importantly, we need to, as responsible vendors, be sparking that conversation that carries on outside of our stores, says Marijuana Industry Group member, Elan Nelson.

Stats on high driving haven't traditionally been kept but that's all changing now.

In January the Colorado State Patrol issued 61 DUIs for both alcohol and drugs of all kinds. 31 of the DUIs involved marijuana impairment only.

That's why the state is also investing more in Drug Recognition.

"I do feel a lot more prepared after this class. It's just opened my eyes to a lot more of the clinical symptoms, the physiological reactions to the body," Colorado state Patrolman, Darrin Rodriguez.

These experts are called in after a roadside test finds impairment, and their findings will be used along with blood tests in court.

"For juries, as they see it, it's new and so we're dedicated to having those experts able to testify in court so that we can insure convictions," explains lieutenant BRENDA LEFFLER.

Whether it's training or the ads... it's an issue state officials know everyone is watching to make sure they keep the roadways safe.

  • Local NewsMore>>

  • Building Heat Labor Day Weekend

    Friday, August 29 2014 8:15 PM EDT2014-08-30 00:15:22 GMT

    The holiday weekend is looking warmer and unsettled. Shower and thunderstorm chances increase late Sunday and Labor Day.

    Temperatures will warm headed into Labor Day.  Saturday is the pick day of the holiday weekend with dry conditions and highs in the low 80s.

    It turns hot and humid by Sunday with sct. shower and thunderstorm chances increasing N&W anytime after 2/3PM.  It should remain dry down the shore all day Saturday and most if not all of Sunday.

    Saturday (82/62): Sun/Clouds

    Sunday (89/70): Clouds/Storm

    Monday (90/74): Clouds/Storm

     

     

  • Hershey Takes Wraps Off New Corporate Logo

    Hershey Takes Wraps Off New Corporate Logo

    AP ImageAP Image
    The Hershey Company is rolling out a new corporate logo that features a stylized version of one of its most famous chocolate products.
    The Hershey Company is rolling out a new corporate logo that features a freshly stylized version of one of its most famous chocolate products.
  • Video Shows $70K Robbery, Shooting In Supermarket Parking Lot

    Video Shows $70K Robbery, Shooting In Supermarket Parking Lot

    Friday, August 29 2014 1:13 PM EDT2014-08-29 17:13:22 GMT

    Police release surveillance video of a man being shot and robbed of $70,000 in the parking lot of a supermarket in Northeast Philadelphia.

    Police release surveillance video of a man being shot and robbed of $70,000 in the parking lot of a supermarket in Northeast Philadelphia.

Powered by WorldNow

WTXF-TV
330 Market Street
Philadelphia, PA 19106-2796

Phone: (215) 925-2929
Fax: (215) 982-5494

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices