Aisles and aisles of gowns, each one for that special day, all sold for a good cause.
It's Brides Against Breast Cancer, and it's provided brides-to-be with discounted wedding dresses for more than 16 years.
"We are also proud to say that 80 percent of everything we sell here goes to families that have been impacted by cancer. So it's kind of a wonderful win-win for everything," said boutique manager Karen DeRitter.
Karen is one of the many people behind Brides Against Breast Cancer. All of the gowns are either donated by bridal salons or brides that have already said "I do." Volunteers at BABC sort through the gowns at their headquarters in Sarasota and take them on nationwide tours to bridal expos.
"Everyone you meet has been touched by cancer, whether it's a mother, a daughter, an uncle, a father. They all have a story to share" DeRitter said.
DeRitter is honored to hear those stories and share her own experiences, too. Her mother is a breast cancer survivor.
"I'm very blessed to hear those stories and share it with them and then to share one of the most important days with them; it's kind of a nice thing to be able to do," DeRitter said.
Women aren't the only one's involved in Brides Against Breast Cancer. Devyn Dugger and his company also help out at local bridal events.
"They do events in our local community and in our backyard. And you can really feel good about helping out an organization that's helping out people in need," Dugger said.
Education and prevention is the goal. Brides Against Breast Cancer will hand out more than 10,000 breast self-exam cards and raise more than $2 million this year, all while helping brides-to-be.