Drone Advertising Kicks Off New Age With Controversy
LAS VEGAS, NV- A new advertising company is flying high with their new strategy to target customers in Las Vegas.
But the federal government could be after them since they are using drones.
Raj Singh is a 19-year-old with a big dream that's becoming a reality.
After watching a TV report last fall on amazon's plan to one day use unmanned drones to deliver orders, he's decided to act on the idea in a way.
Today his company DroneCast is taking off, delivering advertising opportunities rather than packages.
"We have 15 employees and I just hired a President who used to work at Merrill Lynch, used to be an executive at Merrill Lynch and now we have him at DroneCast," said Singh.
Raj's idea was taking flight on the strip Thursday. According to the FAA, that flight was illegal, not so much that is because he was flying a drone but rather it was a drone being used for commercial purposes.
In other words, he's breaking the law. Raj and his legal team disagree.
"We are not violating any laws, there are policies in place that are not enforceable because they are not laws," Singh remarked.
According to the FAA Modernization Act of 2012, anyone who wants to operate an unmanned aircraft system or a UAS are subject to FAA regulation.
Raj's legal team again is arguing the point that his drones are not violating any FAA regulations.
"They basically just say fly under 400 feet 5 miles from airports," said Raj.
Which is exactly what his vision for his drone advertising company is all about- flying banners about 40 feet in the air.
Raj says once the FAA does impose regulations he will be more than happy to comply
"If the FAA comes out and says you got to do this or this, we'll comply. We want to show everybody that drones can be used responsibly and we're going to set that standard," he said.